Tuesday, July 17, 2012

Detailing Done Right

When it comes to sharing examples of good public health storytelling, I know that I should save the primo stuff for later to string you along, but I couldn't wait another week to share this, even if it means peaking too early.  It's hard to explain pharmaceutical detailing better than this classic Jon Stewart segment, with the usually sharp and funny Dr. Jerry Avorn playing the straight man.  Everything I know about pharmaceutical policy, I learned from working with Dr. Avorn's group.

PS. Got a tip for a good public health story?  Let me know so I can post it here.

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